To create a positive, supportive environment for breastfeeding mothers and children by working collaboratively to protect, promote, and support breastfeeding, therefore improving the health and well-being of our community.
Breastfeeding will be accepted as the norm throughout Washington & Ozaukee Counties resulting in increased rates of breastfeeding initiation and duration.
To increase public awareness of the benefits of breastfeeding.
To increase public awareness of, availability of and access to breastfeeding resources in the community.
To provide networking for health professionals, WIC clinics/Health Department, community organizations, and community members.
To advance the "breastfeeding friendly" model of health care delivery and offer education to health care providers, employers, and daycare centers.
To increase the rates of initiation and duration of breastfeeding in Washington County and Ozaukee County to meet the Healthy People 2020 Objectives.
To protect the rights and needs of breastfeeding families.
To promote breastfeeding as a way to decrease health care costs.
To promote awareness of and sensitivity to cultural diversity as related to infant feeding practices.
To increase positive breastfeeding messages in the media and commercial sector.